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Selling More Home Improvements with Dealer/Contractor Financing Programs

Posted on April 5, 2011 by Brandon Perry

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We have been providing home improvement financing services for over 15 years and our staff has over 60 years experience in the banking business. During this time we have served over 12,000 independent home improvement contractors and home improvement dealers with their financing needs for their customers.

Many contractor financing programs have come and gone such as Key Bank, Amerifirst, and First Mutual, and some of the remaining big players such as GE Money have cut back sharply on their loan volume and have tightened up their underwriting guidelines. Throughout all of these changes we made the commitment from the beginning to make sure that the programs that we make available to our dealer network are the best in the business.

Our commitment to offer the best secured and unsecured home improvement loan programs that have competitive rates and terms so that home improvement dealers are able to offer the very best programs to their clients. I have heard various figures from research studies about how much more home improvements a dealer can sell when financing is offered in conjunction with the sale. These figures range from 20-50% or more depending on the size of the project and the type of home improvement being done.

I think that it is hard to put an exact figure on this increase in business but I can tell you without fail that sales will increase if you have financing available to your clients. You may also see that you gain a competitive advantage over your local competition by offering financing for home improvements. All things being equal you will sell more product and secure more clients with home improvement financing for dealers.

Happy Remodeling!

About the Author:

Brandon Perry is the Founder and President of AMS Financial Solutions, Inc a consumer finance company serving the home improvement, swimming pool, medical & Dental, Travel and Wedding industries since 2004. AMS partners with thousands of service providers in these verticals to offer a variety of financing programs to their customers. You can find Brandon on Google+, Twitter, LinkedIn and Facebook. Brandon is an industry expert on consumer finance and has been featured on these topics in many industry trade journals, forums and round tables.

Brandon Perry – who has written posts on Home Improvement Financing Blog.


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